"Stop leaving money on the table - a practical guide for digital sales in 2024" is a comprehensive and insightful presentation that focuses on the importance of understanding the purchasing process in the digital age. With so many options available to consumers at their fingertips, it has become increasingly difficult for businesses to stand out from the competition and secure sales.

The presentation emphasizes that businesses must offer a compelling reason for their clients to choose them over the competition. This requires a deep understanding of the unique value proposition of their products or services and the ability to effectively communicate that value to potential customers.

Furthermore, the presentation stresses the importance of recognizing that the purchase process is often a journey rather than an immediate decision. It is critical for businesses to engage with their customers over time and build a relationship rather than simply pushing for an immediate sale.

Throughout the presentation, attendees will gain practical insights into how they can optimize their digital sales strategy for success in 2023 and beyond. By understanding the nuances of the modern digital marketplace and adopting a customer-centric approach, businesses can stop leaving money on the table and drive growth and profitability in the years ahead.