Does "gamification" immediately make you think of video games or colorful point rewards? Then this talk is for you! Because gamification is much more than just playful-looking pixels in the UI. It is a behavioral psychology-based approach to designing software in such a way that users stay with it in the long term - with joy and motivation, without it ever feeling like a game.

In this presentation you will learn:

What gamification really means and why it has nothing to do with trivial entertainment.
How to design user journeys that encourage deeper use, better understanding and full utilization of the software's potential.
How to use intrinsic motivators to reduce misbehavior and sustainably increase user loyalty.
This talk is aimed at developers who want to make their software not only functional but also motivating - for all age groups and use cases. Let yourself be inspired by how gamification can enrich your software as a serious, practical approach - without any gimmicks.

Discover how you can turn users into enthusiastic users!