Effective software design goes beyond simply meeting functional requirements; it focuses on creating user experiences that inspire engagement and satisfaction. Behavior Driven Design introduces a new approach to gamification by emphasizing intrinsic motivators like curiosity autonomy, and mastery to influence user behaviors in ways that generate lasting value.

This session examines how Behavior Driven Design principles can be applied to foster deeper user engagement. It demonstrates how to design interactions that encourage meaningful actions and build long-term trust. By exploring the underlying drivers of user behavior, this talk provides insights into creating software experiences that not only deliver enjoyment but also offer benefits to customers and end-users.