Most “AI assistants” inside apps feel generic. They answer questions, but they don’t understand what the user is doing right now — which form they’re filling out, which screen they’re stuck on, what they tried already. That kills trust and kills adoption.
In this talk, we’ll walk through how to embed a true in-app copilot that watches page context and responds in real time — like having R2-D2 for every user. We’ll look at how we’ve been wiring this into web apps so the assistant can explain, recommend, and even take action.