AI is chewing through billable hours, and the consulting model we all relied on is shifting fast. Join Ole Gjerde and Ross Boe from TruNorth Dynamics as they share their ongoing journey transforming services into scalable products with BizApps Unlocked. We’re still learning—and we want to help other partners skip our mistakes. Expect real talk about culture shifts, business trade-offs, and tech hurdles, plus a fresh take on collaboration: we can compete and still lift the entire Microsoft partner community together.