Session

Leading the Fair Fight: Strategies to Combat Bias in LLMs

Fasten your mental seatbelts—we're rocketing through a rollercoaster ride unraveling the hidden biases of Large Language Models (LLMs). These AI powerhouses, from which we demand superhero-like feats of intellect, often come with their own kryptonite - ingrained biases that could trip us up in the most unexpected ways. From advising women conservatively on financial matters to misdiagnosing medical conditions based on gender, LLMs can perpetuate stereotypes and deepen societal divides.
We’ll delve into heart-racing real-world consequences of these biases and the cutting-edge strategies we’re deploying to tackle them head-on. Explore the landscape of bias types that plague these systems, from stereotypical inferences to discriminatory compliance.
This session packs a punch, aimed at not only highlighting the issues but also spotlighting actionable insights and proven tools to enhance sensitivity and accuracy in our digital interactions. Leading an initiative for bias measurement and mitigation across all generative AI applications at Intuit, I bring firsthand experience and expertise to this critical discussion. Gear up for a session that promises not just to inform but also to ignite a spark for change, empowering you to refine the brains behind the bits.

Rotem Pinchover

Head of AI at definity

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