The experience that a User has with every part and aspect of a product or service is by far the determining factor as to whether the User would continue to be involved with that product. Most developers and designers forget these absolutely core principles of each design process and leave their users either dissatisfied, or frustrated, or worse - wondering why the app exists at all.

This lightning talk is essentially a primer for all app developers (more so, if they are lone-developers) to make sure that the experiences they craft don’t fall prey to the “immediate-uninstall” of apps post-installation and first-time use. And some of the most common mistakes that the developers make in terms of usability are tackled in this talk. Some of them are:
* Disconnecting with the User
* Designing for the Developer, and not the User
* Overwhelming (or, underwhelming) the User
* Confusing the User with Complexity

Creating an easy and pleasant experience is one of the primary goals that every designer has in mind. Helping Users to achieve their solutions is, more often than not, the main motive of every developer. But for every single person involved in the process of app-development, it is necessary that their thought process works in a way that satiates the Users on both fronts. The experience and usability part of it, and the visual appeal are almost equally responsible for the success of an app. And it all boils down to not making Users think too much.

Through my studies in Visual Design, as well as in Experience Design, I have come up with a set of guidelines that will help all developers and designers by giving them a gentle nudge in the right direction, towards making more meaningful and pleasant experiences, all the while not forcing the User to put in much thought.

All developers will benefit from the talk in the way that is most significant to them - to craft excellent usable and useful experiences that will stay on the Users’ phones, thus implying a long-term place for these apps in their lives.