Has it ever happened to you that a feature required months and months of incubation? And once in production, you couldn’t even quantify its impact?

It’s well known that 8 out of 10 features are garbage.

Yet, we often insist on creating features with enormous scope—intricate, complicated—that inevitably take forever, have low quality, and often fail to deliver real value to users. We release them and, without considering feedback, move on to the next one.

So how do we break this cycle? Simple: make it small!