In the ever-evolving data landscape, SQL's resilience shines, powering critical systems across all industries. Despite new technologies, SQL's core definition and manipulation language remains indispensable, evolving to meet modern demands. This talk explores why SQL endures, spotlighting its integration in innovative tools like dbt and DuckDB which leverage SQL interfaces for advanced data processing. It will reveal some of the secrets behind SQL's lasting popularity and its pivotal role in data engineering's future.