For a long time, data about you has been a commodity of the internet. In exchange for low-cost access to apps and content, people would give advertisers insights into their information. Details such as our likes, dislikes, purchase history, frequency of purchases are collected usually without us being aware. But they got greedy and started selling this information to anyone who’d pay for it without our consent, or even knowledge.

Because of this abuse of trust, people are demanding control over their information, and legislatures and governments are listening. With regulations like GDPR and CCPA, it may seem like access to people’s data is lost. In this talk, we’ll look at several ways we can begin to win back people's trust: understand, decide, engage, and enforce.