If you, as a report creator, have ever thought to yourself, “I’m not a marketing person…I don’t know how to make my reports look good!” then this session is for you! Covering step-by-step logical building blocks and decision points, this session will help even the most technical, design-challenged data people build effective, attractive, C-Suite worthy visualizations and dashboards. Ask the right questions to create a process to lay out your report and choose the ideal visuals, labels, colors, and fonts to have the greatest impact on your audience and make you look like a design superstar! Using repeatable shortcuts in PowerBI, powerful lessons about cognitive load, and speaker-provided template suggestions, you can take your reports from “just the basic data” to next-level professional.