We've all been there. You build a brilliant Power App, automate a frustrating process, or introduce a tool that should make everyone's life easier. Yet somehow, people still prefer their Excel spreadsheets, emails, and old ways of working.

Why? Because successful technology adoption isn't just about building great solutions. It's about understanding the people who are supposed to use them.

In this session, we'll explore the psychology behind resistance to change and why even the best business applications sometimes struggle with adoption. We'll look at how habits, cognitive biases, uncertainty, and the need for control influence the way people respond to new technology.

Using relatable examples from Microsoft 365, Power Platform, and everyday business scenarios, we'll connect psychological insights with practical approaches to designing, introducing, and driving adoption of new solutions.

Because sometimes, the biggest challenge isn't building the technology. It's getting people to embrace it.