Session

Who's Actually Using Copilot? Measuring Adoption, Impact and ROI Beyond the Licence Count

Subject Summary

Buying Microsoft Copilot licences is easy. Proving business value is harder.

This session provides a data-driven approach to understanding adoption, engagement, usage patterns and return on investment across Microsoft Copilot deployments.

Detailed Content

Many organisations deploy Copilot but struggle to answer fundamental questions:

Who is using it? Which departments are getting value? Are licences being wasted? What return are we seeing on our investment?

This session demonstrates how to move beyond licence allocation metrics and focus on meaningful business outcomes.

Topics include:

Measuring Copilot adoption effectively
Understanding active versus inactive users
Identifying underutilised licences
Tracking engagement trends and behaviours
Measuring business impact and productivity gains
Executive reporting and KPI dashboards
Cost versus value analysis
Demonstration of Copilot IQ
Building an optimisation strategy for ongoing success


Buying Microsoft Copilot licences is easy. Proving business value is harder.

This session provides a data-driven approach to understanding adoption, engagement, usage patterns and return on investment across Microsoft Copilot deployments.

Samir Daoudi

Microsoft MVP - PowerPlatform Architect & Founder of LogiSam

Dubai, United Arab Emirates

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