When Salesforce first wrote their first internal web API on Feb 7th, 2000, to share data between internal applications, not even Salesforce engineers could have predicted the web API's future. Today, applications without APIs are like refineries without pipelines. The saying that if data is the new oil, APIs are the pipelines and API backends are the refineries couldn't have been a more true in this age. APIs are the window to revenue generation, allowing the birth of new ideas and driving growth. Most development teams understand this, but the process of designing and modeling API products to drive growth is not fully understood. The fact that there is no hand-written manual or specification for approaching API products has given rise to various API designs. Perhaps the reason why integrating with APIs is often dreaded. In this talk, you will learn how to approach API products. You'll start treating APIs as first-class citizens, revenue drivers as opposed to a code by-product. You will learn the secrets of building APIs that developers love to use.