Session

Inside the Mind of Your Users

Ever wonder what your users are REALLY thinking?

We all want to create products that resonate,
but let’s be honest—understanding what’s going on inside the mind of your users can feel like trying to solve a puzzle with missing pieces. 🧩

I’ve been there 😭
- pouring over data
- tweaking designs
and then, just before launch, that nagging thought creeps in:
“Is this really what they want? Am I missing something?” 🤔

But here’s what I’ve learned: always be curious, ask the right questions, and, most importantly, listen.

Together, we’ll explore:

🔍 How to decode user behavior beyond the obvious
🧠 Techniques to truly understand user needs and desires
💡 Ways to turn insights into impactful product decisions

Sanaa Harmach

A human-driven human being aiming to make a positive impact on the world through Branding & Product Management

Casablanca, Morocco

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