Many different companies are asking us what exactly the metaverse can do for their learning experience or their brands or what their brands can do in the metaverse.
These new, immersive, virtual environments have the potential to provide a fresh approach to staying relevant to existing customers while attracting new ones and learn and adopt new technologies and topics.
One of the most basic ways that brands can get started in the metaverse is by taking full advantage of gaming platforms, like Minecraft, Roblox or Fortnite, which offers fully realized immersive experiences few others can provide right now.
Companies like spotify, Netflix, Nike and Walmart have partnered with Roblox, others like Burberry are using Minecraft as a branding experience.
The power of these branded experiences lies in how little these have to do with what the company does in real life. Yet, because of the game-like nature of these interactive experiences, Gen Z and also GenA is firmly aligning itself with many of them. The overall intention behind these gamified experiences is to generate buzz and recognition and engender themselves as early adopters in the metaverse.

So why do companies choose these gaming platforms as their metaverse presence. Why don't they use other "mature" technologies. Why do they rely on gaming instead of VR. with our impulse we want to give an overview of why these well-known game platforms are so well suited to pave the way for big brands to enter the metaverse. We want to answer these and many other questions, give you how tos to start and advice, what to use to start.