Keeping users engaged in a mobile app can be challenging, especially for apps with many active users. In this session, we’ll explore how Firebase Cloud Messaging (FCM) can help you boost retention and keep users coming back to your app. We’ll start by covering the importance of retention and how well-timed notifications can make a big difference in user engagement. Then, we’ll dive into setting up Firebase in your Android app, with a focus on leveraging FCM and Firebase Analytics to deliver impactful notifications and measure their effectiveness. By the end of the session, you’ll have practical tools and insights to refine your messaging strategy and build lasting user engagement.