Learn how to use the latest generative AI to grow products and services in an ever-changing landscape of tools. We'll explore the different types of generative AI technologies that have already made their way into the workflows of growth channels such as ML-based targeting in performance marketing, creative image and content writing generation, audience research, and product brief writing. This session will cover both using genAI tools to sell, and selling genAI tools themselves.

We'll cover real world case studies from my time growing Overdub, a generative voice cloning technology at Descript, along with other AI-powered features such as transcription and generative background noise removal.

The audience will walk away from this session armed with practical tips and foundational knowledge to begin testing generative AI technologies in their go-to-market operations.