As organizations accelerate digital transformation and adopt AI-driven tools, the way we collect, manage, and use data is under increasing scrutiny. Consent management, privacy regulations, identity tracking, and vendor ecosystems are no longer isolated concerns—they are deeply interconnected and critical to building trust, reducing risk, and enabling responsible innovation.

This interactive workshop demystifies the modern data landscape by connecting the dots between privacy laws, consent practices, data governance, identity management (including cookie tracking), clean rooms, and third-party vendor risk. Rather than approaching these topics in silos, participants will gain a practical, end-to-end understanding of how data flows through their organization—and where the biggest gaps and opportunities lie.

Through real-world examples and guided exercises, attendees will evaluate their current practices, identify areas of exposure, and explore actionable strategies to improve transparency, compliance, and operational efficiency. The session is designed to be accessible to both technical and non-technical audiences, translating complex concepts into clear, business-relevant insights.

Participants will leave with a stronger foundation in privacy and data governance, along with a set of practical next steps to better align their organization’s data practices with evolving regulations, technologies, and customer expectations.

We will establish foundational understanding of what is consent management; how organizations can meet internal goals and data governance needs; discuss related activities that support identity management and data governance (like cookie tracking and clean rooms); and review how to approach looking for technologies that can help you manage this (no specific platforms are endorsed).

--

Total (approximate): 7 hours
Exact timing is flexible and can adjust to fit time allotted (full or half day); breaks are suggested but can adjust to accommodate lunch timing.

15 min: Welcome & Framing
-Introductions + roles in the room
-Workshop objectives & outcomes
-The “why now”: shifting landscape (AI, regulation, trust)
-Audience poll: What do you think is your organization's current maturity level?

45 min: Privacy Laws & Regulatory Landscape
-Overview of major regulatory lanes and key principles
-Impact and importance of transparency and accountability
-Open Discussion: Where are you exposed today?

45 min: Consent Management 101
-What is it and what it is not
-Implied versus explicit versus assumed
-Key platform players in this space
-Common missteps organizations take and how to avoid/recover
-Exercise: Let's audit some sample data!

15 minute break

45 min: Identity & Cookie Tracking
-Defining the degrees of cookies
-Identity resolution basics
-Tagging, pixels, and tracking 101
-Open Discussion: Do you know data are you actually collecting? How are you using it? How could you be using it

45 min: Data Governance Foundations
-What is data governance
-Aligning governance with business value
-Best practices
-How to build a foundation and retrofit existing data
-Roles of business users and roles of IT/technical users
-Data lifecycle management
-Exercise: Identify 3 critical data assets + risks

30 minute break

45 min: Privacy-Safe Data Collaboration
-What is a data clean room?
-Use cases and value to business/IT
-Key risks & misconceptions
-Open Discussion: Could your organization benefit? How?

45 min: Risk & Vendor Management
-Due diligence essentials, including critical contracts
-Big vendor green and red flags
-Security & compliance hoops vendor have to jump through
-Key questions to ask vendors
-Ongoing monitoring strategies
-Exercise: Evaluate sample RFP vendors and select a winner

15 minute break

45 min: Integrations and Transformation
-Building a lasting foundation for scalability
-Common organizational gaps
-Partnering with vendors on roadmaps
-Examples of quick wins, short-term, and long-term improvements for any organization
-Activity: Identify and share back three ideal next steps or questions to ask/answer for your organization

30 minutes: Closing Remarks & Q&A
-Audience poll: Now that you know what you know, what do you think is your organization's current maturity level now?

--
Tools & Requirements:
Required: Basic digital and data literacy

Recommended: Awareness of privacy, Familiarity with own organization

Important: Role-based context (some connection to data decision-making or influence); Comfortable with open-discussion, collaboration and dissenting opinions

Attendees do not need to be legal experts and no technical background needed

Optional prework can be made available to attendees, including a checklist of activities that could be accomplished to increase readiness (i.e. identifying relevant organizational policies, identifying existing vendors)

All materials/worksheets will be provided.