Autoscaling is an important part of modern cloud-native architecture. It allows applications to handle a big load at peak times while helping to optimize costs and make deployments more green and sustainable at the same time. Apache Kafka is well known for its scalability. It can grow with your project from a small cluster up to hundreds of brokers. But it was not very elastic for a long time and using dynamic autoscaling with it was very hard. This talk will guide the attendees through the main challenges of auto-scaling Apache Kafka on Kubernetes. It will show how these challenges can be solved with the help of new features added recently in Strimzi and Apache Kafka projects such as auto-rebalancing, node pools, or tiered storage. And it will help the users get started with the auto-scaling of Apache Kafka.