Developing software products is time consuming, with little guarantee of success. The Web, App Store, Google Play and beyond are littered with apps making low or no revenue because they don't solve problems people actually care about. Before you build your “killer” app, you can truly know beyond the shadow of a doubt that there’s actual demand for it. Learn how to discern whether people will actually buy, use and love your product before you put in all that effort! This amusing, fast-paced workshop teaches several product prototyping and experimentation techniques that you can use right away to prove whether your product or feature ideas have worth, or to help you transform non-valuable ideas to valuable ones.

Whether you work solo or on a team, this workshop will engage you in activities you can take with you back to work and immediately employ to significantly increase the odds of a bigger pay day by building only the parts people would actually use and find value in.

You’ll learn how to:
* discover your early adopters and first paying customers, even before you launch the app
* divine whether or not your idea solves a problem people care about, in ways that they need if they are to use the app
* what to avoid when engaging in user research
* the three key questions that will lead to early money and early adoption
* tools to develop codeless prototypes
* ways to scale these validation concepts to desktop software, Web apps/sites and beyond…