It's 2022. We live in a world full of diverse people who have a multitude of different needs, emotions, behaviors and environments. These can be difficult to understand and even more challenging to address for us mere mortals when engineering world-class products for the masses.

In the past, good enough was often good enough, but now, the race to build better products faster has never been so fiercely competitive. To give our users a richer, more engaging and delightful experience, we need to understand how they think, feel and what they need at any given point in time in a variety of contexts and a wide gamut of possible states of being, especially in context with the problems our products are aiming to help them solve in those moments of need.

There's an okay way to do that. Then there's an exceptional way—by leveraging some emerging UX strategies.

Join Scott as he dives into the neuroscience, psychology and physiology of humankind and what you can do to give your product super-powerful abilities to help users feel superhuman, growing their love and loyalty of your product, by employing a diverse set of new-age UX capabilities informed by behavioral, emotional and contextual understandings, so you can make your customer's lives not simply better, easier and happier but also richer, fuller and all around more incredible.

Along the way, you'll learn about 20 phenomenal new UX concepts that you can leverage right away to increase brand and product loyalty, grow your customer base, pull in more revenue and leave your competition wondering where you've been hiding all your superpowers.