Life's too short to solve problems that people don't care about. Besides, when you choose the wrong problem and work hard solving it only for yourself or a small group of people, your efforts are potentially wasted on the product since no one will use what you have made if they do not find value in it. Your efforts should be spent trying to make people's lives better by developing apps that help with their deepest needs.

This session shows you how to leverage elements of neuroscience combined with the scientific method to explore the problem space on a deeper level, generate a wider gamut of possibilities for your mobile app, and experiment towards the most optimal solution so that your app not only changes lives, but has staying power in a world that constantly changes direction as if it is in a pinball machine. The result will be an app that makes a big impact on the lives of your customers, and can last beyond the next big thing.