Building software with a small, resource-constrained startup team is the Wild West of Engineering: demanding high speed and relentless pressure. This talk, “Cowboys and Software: Building Fast, Scaling Smart,” reveals how to embrace this "Cowboy" mindset—resourceful and hyper-focused—to achieve accelerated time-to-market and rapid validation.

We candidly address the necessary trade-offs, focusing on the inevitable risks like unmanaged technical debt and team burnout. You will gain strategies for making informed decisions, choosing when to sprint and when to pause.

Walk away with actionable, sustainable practices for ruthlessly prioritizing, implementing selective automation, and establishing the foundational processes needed to maintain high velocity while ensuring long-term scalability and stability. Essential viewing for anyone building fast in the competitive startup landscape.