Not only does an accounting professional have to get over the hurdles of figuring out what the heck Advisory Services even are, how to price them, how to sell them, and how to find people that want them; the final hurdle feeling like we aren’t even qualified to provide advice stops way too many of us in our tracks when we should be leaping toward success.
The imposter syndrome is real and it plagues our industry. We have so much knowledge, talent, and passion for what we do, and we cannot let this very real barrier hold us back from better lives for ourselves and our clients.
Don’t let this false narrative hold you back from bigger and better things in your firm and your life.

Learning Objectives:
1. Understand why the Imposter Syndrome is so rampant in our profession.
2. Analyze the value of Advisory Services and why it’s worth getting past the disruptive mindset of the Imposter Syndrome.
3. Discuss how to start breaking through the Imposter Syndrome for yourself and the good of your firm/ career.