This session will focus on early validation testing of ideas in search of solving complex problems and the importance of representation in the development team. We will highlight the pros and cons of fast prototyping mobile apps with a hybrid model of leveraging code and non-scalable efforts to emulate a real-world environment where users are at the center, both co-creating and testing as they perceive the value and user experience of your solution while establishing a feedback loop for nearly instant iteration of the product.