Session
🤖 Smart Replies, Smarter Business: Use Microsoft's AI for Dynamic Customer Interaction
Sometimes you can't respond to your customers as quickly as you'd like, especially during peak times or unexpected delays.
This session introduces a powerful solution using Microsoft Power Platform and Azure Open AI to bridge that gap with smart, automated replies. You will learn how to set up a system that not only responds promptly but also adapts its tone and content based on customer queries. We'll walk you through configuring these responses with Power Apps and automating them with Power Automate, utilizing either AI Builder and Azure Open AI to craft replies that feel personal and professional.
By comparing these technologies, you'll gain insight into which tool best fits your organizational needs and how to seamlessly integrate approval workflows for maintaining high communication standards.
After this session, you will be able to:
- Quickly implement an automated reply system that keeps you connected with customers at all times.
- Customize reply mechanisms to reflect your company’s tone and customer service ethos.
- Choose between AI Builder and Azure Open AI for dynamic response creation.
- Ensure all automated communications are up to standard with integrated approval processes.

Sebastian Sturm
Business Consultant and AI geek @ Macaw
Köln, Germany
Links
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