Generative AI is in all minds but where to get started and how my customers can benefit from it? By attending this talk, you will first learn how GenAI can help you in your day to day development tasks without compromising your company or customers data. Then you will learn how to easily add GenAI-based functionalities in your apps. We will conclude discussing client-side vs server-side approaches and how the cloud can help you to drive efficiency, security and cost-effectiveness. This talk has minimum 50% code examples. I use the Swift programming language but can be adapted to Kotlin, Java or Javascript.