How often do we assume we know what customers want without seeing the full picture?

Sales ethnography allows us to observe customers in their natural environment, uncovering hidden behaviors, unspoken needs, and decision-making patterns.

In this session, you’ll learn how to apply ethnographic methods to gain deep insights that improve sales strategies, enhance customer interactions, and inspire innovative solutions. Practical examples will show how seeing through the customer’s lens leads to better alignment between business goals and real-world needs.

TR version is available also.