When you’ve successfully published your app or consulting services offer on AppSource that’s not the end, but just the beginning. Microsoft’s Marketplaces reach over 1 billion qualified Microsoft customers, 15,000 sellers and 90,000 Microsoft partners. In this session you will learn how to leverage AppSource to achieve your sales and marketing goals. Aligning your sales process to how the modern cloud buyer wants to transact is a challenge. New digital native millennial buyers who represent over 60% of your target IT buyer profile don’t want to contact and speak to a sales professional. Microsoft is investing heavily in their Marketplace strategy. What’s your digital market strategy? Can you offer free trials? Transact online? Don’t miss out. In this session we discuss where Marketplace fits in your customer acquisition strategy, potential ROI of publishing a consulting offer or app, how to get more leads and how to more closely integrate & align your listing in your marketing and sales strategy. ISV’s and resellers welcome.