What makes your services differentiated? If your messaging says you are a Microsoft gold partner, you’ve been in business a long time, have smarter people and a better implementation methodology – sorry, but you are not unique. This common positioning isn’t setting you apart from competitors. If you want to generate more qualified leads, drive higher conversion, achieve win rates of 50-70% vs 20% and have higher project profitability, you need an intentional vertical-got-to-market strategy. In this session you will learn the keys to a successful vertical GTM strategy and see best practice examples from successful vertically focused partners from around the world, many of whom have a 70%+ win rate on Dynamics deals.