When you publish your app or services offer on AppSource that’s not the end, but just the beginning. Microsoft’s Marketplaces reach over 1 billion qualified Microsoft customers, 15,000 sellers and 90,000 Microsoft partners. In this session you will learn how to leverage AppSource to help you achieve your sales and marketing goals. Learn how to get more leads, drive more conversion and get a return on your investment. IT buyers are self educating and looking for solutions online. Reach this qualified audience. Microsoft is investing heavily in their digital Marketplace strategy and sellers are looking for qualified solutions for their mid market and enterprise deals, don't miss out. In this session we discuss where Marketplace fits into your customer acquisition strategy, how to get more out of AppSource and how to more closely integrate and align your listing with your marketing and sales strategy. ISV’s and resellers both welcome.