In cybersecurity, trust is the brand. This talk gives CEOs/CIOs a framework to use AI to scale thought leadership and content while avoiding hallucinations and fear marketing. I will show how to anchor messaging in first-party research, implement “cite-or-fail” workflows (RAG + SME review) and turn insights into multi-channel narratives that resonate with CIOs and boards. You’ll leave with governance for AI-generated content, measurement for brand demand, and the operating cadence to sustain credibility in a noisy market.