This talk shows how to unify intent, web, product & firmographic data into a signal taxonomy that powers AI-driven next‑best actions. I will cover data design, lightweight propensity/uplift models, routing logic and governance to keep PII/IP safe. You’ll see orchestration patterns that auto-trigger SDR tasks, ads & email plays while preserving analyst- and CISO‑friendly messaging. I will share measurement frameworks to prove impact on pipeline velocity and conversion, without boiling the ocean or over‑engineering your stack.