Boards want growth with fewer dollars. This session shows CEOs/CMOs how to pivot from MQLs to a signal-led operating model that unifies intent, product usage, and account context to trigger next-best actions automatically. I will cover the executive blueprint: what to instrument, how to govern data and AI risk, where AI creates leverage (propensity, uplift, personalization), and how to prove impact to the board. Expect clear org design, KPI trees, and vendor guardrails so you can scale pipeline and win rates without bloating headcount or tooling.