Developer Experience is a very key part of any B2D product, sometimes it is often neglected, and other times it is not. The quality of your product's developer experience will be responsible for your customer retention rate. In this talk, we'll be discussing what developer experience is, why and how to pay attention to your developer experience and we'll explore products with great developer experience. As a bonus, I'll give my opinions on the benefits of a great developer experience and how to develop a great developer experience strategy.