Gartner reports that 70-85% of AI projects fail, not because the models are broken — but because the value strategy is. In the rush to “AI everything,” many PM's fall into the trap of buzzword bingo, shipping flashy features with zero user value generation. This session is a no-BS crash course for product managers who want to lead AI adoption with clarity, purpose, and measurable outcomes. We’ll unpack why most AI initiatives die on the whiteboard, how to avoid AI theater, and how to spot real opportunities where AI can unlock user and business value. Walk away with not just another framework but,use cases, and strategic principles which are proven to cut through the noise and build AI that matters — not just AI that trends (for a week maybe!)