Let’s face it — most AI today feels like it was built by a spreadsheet and raised by a KPI. It predicts it personalizes... but it sure doesn’t get people. In this session, we’ll dive into human-centered AI — the art of building intelligent systems that don’t just crunch data but actually resonate with real users. Studies show that AI products designed with human input see 3x higher adoption, because (surprise!) users like feeling understood. We'll explore trust-friendly UX, avoiding creepy AI moments, and how to make sure your next launch doesn’t feel like it was coded in a lab with zero social skills. If you're ready to build AI that connects instead of confuses, this one's for you.