The strategic importance of process and product innovation in the management is what every company deals with but yet don’t fully understand the value.

Are process and product innovations separate, or are they on a continuum?

Addressing this issue will provide product managers the strategic importance of it. The talk will emphasize on the need to pursue an integrated strategy of process and product innovation in response to consumer wants. In addition to help product managers decide the right mix of process and product innovation for R&D resource allocation purpose.