Nowadays there is an app for everything and more importantly, Users are accustomed to the use of applications. No matter what you want there is an app for it. Retaining uses can be difficult in this situation.

This is where personalised app experience might help in user retention. So when the user is using the app, the data is collected and accordingly the app can be personalised based on data analysis.

But this can be a tedious process to launch a new update, where you have to go through app development, testing, deployment, submission, approval and then releases.

Until a lot of damage had been already done, and many users have already left the application.

Not anymore. With firebase remote config you can change the app behaviour and add app personalization on the GO. Directly through the cloud. And it will be available to all the users immediately.

With remote config and AB testing, we can also test if the new feature is liked by the user or not.

Must say firebase remote config is a boon.