As digital ownership evolves, artists are no longer just creating images — they are building intellectual property and economies around their work.

This session explores how characters can be tokenized and expanded using NFTs and creator tokens. It introduces frameworks for participation, value exchange, and long-term IP development onchain.

Through the case study of Billie the Blue Yeti (a character I created that was stolen, tokenized without permission, and later reclaimed through a creator token and NFT system), this talk explores the risks and opportunities of building IP in Web3.

Attendees will learn how to structure creator tokens with NFT collections, design burn-to-mint mechanics, protect and reclaim IP onchain, and build community-driven creative economies.

This session positions artists as architects of scalable IP systems in the digital economy.