As an industry, us data folks love a buzzword. We see huge swings between centralisation and decentralisation, we debate ferociously between warehousing methodologies from decades past and yet we're fairly susceptible to the latest and greatest thing taking the industry by storm. So what's the latest buzz?

In this session, seasoned data engineer and youtube grumbler Simon Whiteley takes us on a journey through the current industry trends and buzzwords, carving through the hype to get at the underlying ideals. Which is going to last and which is a sales gimmick? Which bandwagon might actually take you in the right strategic direction? This session aims to answer these questions with a heady mix of option & optimism!