Building digital products is hard. Building innovative products is even harder. You’ve got to balance a unique equilibrium between scarce resources, rush to enter the market, feedbacks from everywhere, hype and discontent.

Both the literature and the community are rich with techniques, frameworks, tips and tricks to navigate the uncertainty. Building with users, listening to feedbacks, iterating with a lean mindset, validating assumptions, de-risking hypothesis. But one thing should remain king: your vision as an entrepreneur and founder.

This is a story of a failure: how we launched a compelling travel+ai product idea on the market that went viral for a bit, but failed to execute and scale. Not because the market did not respond the way we hoped, but because too many iterations and too many feedbacks had obfuscated our vision, leaving us with something we ourselves no longer understood or comprehended.

It's not a pitch against lean building or user feedbacks, but a warning to new founders that clarity of vision is more important than anything else.