NAV-era ERP delivery was built on projects, waterfall methods, and selling time.
Business Central introduced something different: teams, agile delivery, productization and repeatable revenue models.

We modernized our technology.
Our commercial model has not evolved at the same pace.

Just as we began to understand recurring SaaS economics, AI entered the equation.
• Reduced effort
• Automation of billable work.
• Repeatable quality.

If revenue remains anchored to hours what happens when the hours are no longer billable?

This session will explore:
• The ongoing shift from hourly billing to value based recurring revenue
• The tension between utilization culture and delivering value
• How AI disrupts time-based pricing assumptions
• What commercial metrics may define the next phase of our ecosystem

This is my story of how I evolved from selling time to selling value.