Dashboards are great — until no one uses them. In this session, I will explore how to move beyond standalone reports and embed business intelligence directly into the product development lifecycle. For BI professionals, product managers, and business decision-makers, this session will showcase how to deliver insights that don’t just sit in a report — they drive decisions, improve user experiences, and accelerate product innovation.

Drawing from real-world product leadership experience, we’ll walk through how to identify high-impact data points, integrate them into feedback loops, and transform them into actionable insights across design, development, and strategy teams. I’ll also look at how tools like Power BI, Azure Synapse, and product analytics platforms can work together to keep your team continuously learning and iterating.

Whether you're in a startup or an enterprise, this talk will help you close the gap between data availability and data activation.