Growth is not just about flashy launches or hitting acquisition numbers. It’s about creating an experience that earns a user’s trust — and keeps it. In this talk, I’ll explore the critical link between trust and retention, especially in markets where users are skeptical, digitally cautious, or new to digital products altogether.

Drawing from my experience leading digital product teams in Nigeria and the UK, I’ll share practical strategies for embedding trust into onboarding flows, micro-interactions, and long-term product engagement. We’ll unpack how small product decisions — like language, timing, and visibility — can make the difference between a one-time user and a loyal advocate.

This talk is especially relevant for product managers building in competitive, resource-constrained, or trust-deficient markets — where gaining a user is tough and keeping them is tougher. If your team is serious about building growth that lasts, not just spikes, this session will offer tools, examples, and mindsets to help you do just that.