As product managers, we make hundreds of decisions every month — but what happens when AI joins the conversation? In this session, we’ll explore how product teams can use AI not just to automate, but to illuminate: surfacing insights, predicting behavior, and guiding better decisions.

I’ll walk through real examples where AI improved product outcomes, from personalization in fintech to intelligent prioritization in roadmapping. We’ll talk about the tools that can be plugged into your workflow today, and how to frame AI as a co-pilot, not a black box.

Most importantly, we’ll discuss how to stay grounded. AI should enhance human empathy, not replace it. We’ll talk about navigating ethical grey zones, interpreting outputs, and communicating AI decisions to both users and stakeholders.

If you’ve ever wondered how to bring AI into your product strategy without losing your compass, this talk will offer you a clear, balanced path forward.