Florida visitors do not make every decision before the trip. Many of the most important choices happen after arrival, when plans shift because of weather, timing, family needs, convenience, or simple curiosity. This session explores the hidden decision window that shapes where visitors go next, what they choose to do, and where they spend. Through perspectives from a host-city downtown leader, a Central Florida downtown leader, an attractions operator, and a tourism publisher working closely with visitor-facing businesses, attendees will gain practical ideas to improve discovery, reduce friction, and better position downtowns, attractions, and tourism businesses for same-day visitor decisions.