What I want to share: My talk will show how human psychology affects the way people answer survey questions, and how we can write better questions to mitigate bias and get more accurate responses

Why it’s relevant for the UX community: Surveys are an important tool to collect feedback, but so many of them are poorly designed — even by big companies that should know better. We’re constantly asked to fill out surveys online when we’re shopping, browsing, or on social media, but too many of them ask the wrong questions or don’t give useful results. This talk will help UX practitioners improve their surveys and educate stakeholders on the importance of designing them well to get meaningful results

Details: I’ll focus on the key questions that are often missed - What makes a survey work well? When is it the right time to use a survey? Who should you survey, and how do you make sure the answers are trustworthy? By using examples, I’ll show how to write clear and effective survey questions. I’ll also introduce a technique from psychology that uses open-ended questions. There is little knowledge on best practices and how to optimise the use of Sentence Completion in UX or HICD, but it is a great lightweight method for gaining rich user feedback.