Though seemingly different, Chemical Engineering and UX Research share a dedication to systematic problem-solving.

This talk explores how Design of Experiments (DOE), a chemical engineering method, can enrich UX research by providing a structured approach to designing and analysing user experiences.

Key stages include setting clear research objectives, defining variables, designing research plans, and analsing data to guide actionable recommendations.

Practical Takeaways:
- Statistical Analysis: Leverage engineering techniques to extract deeper user insights
- Optimization: Apply DOE’s approach to refine UX elements
- Factorial Designs: Assess how multiple UX factors affect user satisfaction
- Robustness Testing: Test designs across devices and demographics

By adopting these chemical engineering methods, UX researchers can improve the quality, adaptability, and effectiveness of user-centered designs, fostering innovation and delivering experiences that better meet user needs.

UX practicionners (Research, Design, Product) of all levels, people looking to transition in UX or who have an engineering background